2018 will be an important year for Italian F&B.; Ministers Dario Franceschini and Maurizio Martina have declared 2018 the national year of Italian food which involves a series of initiatives all around Italian food culture.

The campaign will focus on many Unesco certifications awarded to Italian culinary traditions, such as for example the Mediterranean diet and the Art of Neapolitan pizzaiuolo (pizza maker) , or the nomination for Prosecco and for the Amatriciana . The initiative will also involve Italian embassies all around the world, highlighting the link between Italian identity and its cuisine.

As one of the leading trade shows for Italian F&B;, Bellavita will be one of the protagonists of the campaign. At Bellavita London 2018 thousands of Italian products will be showcased during dedicated events and workshops from 17 to 19 June at the Business Design Center, London.