In 2017, the Lavazza brand continued to grow stronger, with an increasingly international presence and revenue growth of 6.3%, three times the market average. All this has been made possible by significant investments and action to improve the competitiveness of the offering, both of which are fundamental for the Group’s long term financial sustainability. In 2018, there will be a strong focus on the Group’s organic growth, consistent with the guidelines set out in the strategic plan: internationalization, brand strengthening, and further expansion of the operating margin.
This result is attributable to expansion in key countries: France (the Group’s second largest market), Germany, the United Kingdom and the United States, where there was sustained growth in terms of both value and market share. In Italy, which represents about 37% of total revenues, Lavazza has maintained its position of leadership.

Source: Lavazza.co.uk