Bellavita Expo Amsterdam is the leading trade show dedicated to the promotion of Italian food & beverage companies in Benelux, organised in partnership with the most important Italian trade shows - Cibus and Vinitaly - as part of the HORECAVA experience at the entirely dedicated Hall 13 from 9 to 11 January 2023.

The trade show will see over 100 Italian Food & Beverage exhibiting companies, with many producers of artisan products side by side with iconic brands. The event also opens its doors to a selection of 15 Spanish companies, thanks to the collaboration with Ibérica Expo, providing all visitors with the opportunity to taste a broad selection of authentic Mediterranean products under just one roof.

The exhibitors will proudly and enthusiastically showcase over 1,500 products, ready to enter the Dutch and Benelux markets, to satisfy both on-trade and off-trade channel buyers and professionals. Amongst the vast range of products on display: pizza and bakery products created with the best flours, pasta, extra-virgin olive oil, coffee, soft drinks, beer, Parma ham, Jamon Ibérico, artisan salami, premium truffles, preserves, cooking sauces and fish.

A large area of the Pavilion will be dedicated to the wine world, with over 40 amongst the best wine producers from almost all Italian regions, with the addition of some of the most interesting Spanish references. A unique experience for all buyers, importers, distributors and wine lovers.

In addition to the huge range of high-quality, visitors will attend a series of unmissable masterclasses, cooking shows and guided tastings on the Bellavita Food & Wine Academy, thanks to the co-operation with the Federazione Italiana Cuochi (the Italian Association of Professional Chefs) in the Netherlands whose president Mario Loina will act as Bellavita Resident Chef introducing some of the best and most influential Italian Chefs in the Netherlands.

Amongst the topics covered by the cooking shows: Italian Sweet Breakfast, Modern Aperitivo, Regional Pasta Show, The Art of Plating, and Food & Wine Pairings. Furthermore, the Extra-Virgin Olive Oil Tasting Lab guided by professional oil taster Francesca De Ritis will provide guests with tasting and matching advice for selecting the right olive oils.

On stage, there will also be time for some interesting debates on the latest market trends with key figures from the Horeca and F&B import sectors, thanks to the precious collaboration with the journalist and expert Marina Vizzinisi. Also, the ceremony of the Ospitalitá Italiana award involving the best Italian restaurants in the Netherlands will be held by the Italian Chamber of Commerce for the Netherlands.

Finally, ongoing during the three-day event, a selection of products on display will be tasted and judged by a panel of over 150+ VIP judges, selected amongst the most influential players in the Benelux F&B market. The products achieving the highest scores will be awarded on stage at the presence of the Italian Ambassador in the Netherlands.

The visit at the Bellavita at Hall 13 is already included with any HORECAVA ticket and it is worth visiting for all Food, Wine & Beverage professionals looking for innovative products to attract consumer attention and increase sales. Enjoy!