Fj is a research and experimentation project in the world of spirits and liquors.To create original products, we believe that we first and foremost need a different and ever changing point of view, not taking anything for granted but always trying to look at things from a new perspective.
The philosophy of FJ project is based on three points:
SImple in its complexity.
The common characteristic of all our products is that they are balanced and easy to drink but, at the same time, rich in scents and hues. That is because we use several ingredients and various processes for each product, which implies a certain degree of complexity in their production; however, at the same time, our drinks result extremely simple, even when drunk neat.
Traditional in its innovation.
To create our spirits, we have drawn inspiration from a book of classic Italian liquorology, dated 1946, precisely because we feel deeply bound to the tradition and culture of the past. At the same time, we are convinced that without research and experimentation it is impossible to produce anything of quality.