The Rivetti family story began in the 1890s when Giovanni Rivetti, grandfather to brothers Carlo, Bruno and Giorgio, left Piedmont for Argentina. Like many Italians at that time, he dreamed of returning rich and a powerful man, and perhaps even one day having the opportunity to make a great wine in his homeland. Though Giovanni never did, his son, Giuseppe (nicknamed "Pin"), fulfilled the dream. Pin married Lidia, purchased vineyards, and began to make wine. In 1977 the family took up residence at LA SPINETTA (meaning "top of the hill") in Castagnole Lanze, located in the heart of the area well-known for Moscato d'Asti, a rather light and simple dessert wine at the time. The Rivetti's believed, however, that Moscato had the potential for greatness and set out to prove it by producing the region's first single-vineyard Moscato wines, Bricco Quaglia and Biancospino.
Over time, the family's vision became even grander, and in 1985 LA SPINETTA made its first red wine, Barbera Cà di Pian, with many great reds to follow. In 1989 the Rivetti brothers named their red blend (Nebbiolo/Barbera) "Pin" in honor of their father. The first Barbaresco, Gallina, was produced in 1995 followed by Barbarescos Starderi, Barbera d'Alba Gallina in 1996 and and Barbaresco Valeirano in 1997. Barbera d'Asti Superiore entered the lineup in 1998.
In 2000 the family's ambition of adding a Barolo to the winery production became a reality. The Rivetti's acquired vineyards in Grinzane Cavour where a state of the art cellar, LA SPINETTA Campè, was also constructed.
In 2001 LA SPINETTA expanded beyond the borders of Piedmont, acquiring 65 hectares (160 acres) of vineyards in Tuscany, between Pisa and Volterra, where three different 100% Sangiovese wines are produced. For LA SPINETTA Sangiovese is the true ambassador of the Tuscan terrain. From 2004 to 2012 the indigenous Tuscan portfolio was completed with the production of a Colorino, a Vermentino, a Prugnolo Gentile, a Chianti and a Rosé wine made from Sangiovese and Prugnolo Gentile.
In 2011 LA SPINETTA yet adds another winery to the exisiting thrre and purchases Italy's oldest Metodo Classico sparkling wine producer, CONTRATTO, in Canelli, Piedmont. The exquisite bubbles of CONTRATTO as well as the Vermouths and Bitter make LA SPINETTA's already large wine portfolio complete.