Hailing from Guarene, Piero Palladino spent his youth in Alba, where he studied winemaking at the Istituto Enologico. He was employed as winemaker for a wine vendor in Biella, having moved there after the war. However, Piero did not cut ties with Alba and the Langhe. In the years following, his characterising resourcefulness led him to set up businesses in various sectors, before definitively arriving in the textile industry. However, wine remained his passion, one that he emphatically asserted at the first opportunity. In 1974, Piero bought the current Azienda Vinicola Palladino and entrusted its management to his cousin Maurilio, his subsequent business partner.
Maurilio Palladino, together with his wife Domenica, managed the company for years, drawing inspiration from the principle of fidelity to tradition and the characteristics of the territory. Today his experience is combined with the enthusiasm of the new generation, who help to manage the cellar and to continuously research new markets. They include Maurilio's granddaughter Veronica and her husband Alessandro and Margherita, Piero's granddaughter and daughter to Mauro Palladino, Maurilio's partner and cousin. Not to forget Luca and Matteo who provide invaluable help in the vineyard and in the wine cellar.